000			01588nam a2200253 4500
003			BD-DhGUBL
005			20260121144002.0
008			260121s2011 enka b 001 0 eng
020			_a9781405184182
020			_a9781444340525
040			_aBD-DhGUBL _cBD-DhGUBL _dBD-DhGUBL
082	0	0	_222 _a302.23
245	0	4	_aThe handbook of media audiences / _cedited by Virginia Nightingale.
260			_aOxford : _bWiley-Blackwell, _cc 2011.
300			_axiii, 540 p. : _bill. ;
504			_aIncludes bibliographical references and index.
520			_a"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--Provided by publisher.
650		0	_aMass media _xAudiences.
650		0	_aMass media and culture.
650		0	_aMass media _xAudiences _vHandbooks, manuals, etc.
700	1		_aNightingale, Virginia. _eEditor
856			_uhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781444340525?download=true _yClick here to download
942			_2ddc _cEBK
999			_c5709 _d5709