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| 001 | 991022113784307026 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20260126152425.0 | ||
| 008 | 111123t2011 enkad ob 001 0 eng d | ||
| 020 | _a9781119207306 | ||
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_aMiAaPQ _cBD-DhGUBL _dMiAaPQ _dBD-DhGUBL _beng |
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_a658.8 _222 _bM4599m |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans for services : _ba complete guide / _cMalcolm McDonald, Pennie Frow and Adrian Payne. |
| 250 | _a3rd ed. | ||
| 260 |
_aChichester, U.K. : _bWiley, _cc2011. |
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| 300 |
_axv, 495p. : _bills., charts, figs. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aService industries _xPlanning. |
|
| 700 | 1 |
_aFrow, Pennie _e2nd joint author. |
|
| 700 | 1 |
_aPayne, Adrian _e3rd joint author. |
|
| 776 | 0 | 8 | _z9780470979419 |
| 776 | 0 | 8 | _z0470979410 |
| 776 | 0 | 8 | _z9780470979099 |
| 776 | 0 | 8 | _z0470979097 |
| 856 |
_uhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true _yClick here to download. |
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| 942 |
_2ddc _cEBK |
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_c5723 _d5723 |
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