| 000 | 01058nac a2200301 a 4500 | ||
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| 001 | 991022209808107026 | ||
| 003 | BD-DhGUBL | ||
| 005 | 20260126161346.0 | ||
| 008 | 110817t2012 njua ob 001 0 eng d | ||
| 020 | _a9781119961192 | ||
| 040 |
_aMiAaPQ _cBD-DhGUBL _dMiAaPQ _dBD-DhGUBL _beng |
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| 082 | 0 | 4 |
_a658.802 _222 _bB5321g |
| 084 |
_aBUS043000 _2bisacsh |
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| 100 | 1 | _aBird, Andy. | |
| 245 | 1 | 4 |
_aThe growth drivers : _bthe definitive guide to building marketing capabilities / _cAndy Bird and Mhairi McEwan. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bJohns Wiley and Sons, _cc2012. |
||
| 300 |
_axxi, 318p. : _bill., figs ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aEconomic development. | |
| 650 | 0 | _aInvestments. | |
| 700 | 1 |
_aMcEwan, Mhairi. _ejoint author. |
|
| 776 | 0 | 8 | _z9781119953319 |
| 776 | 0 | 8 | _z1119953316 |
| 856 |
_uhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119208150?download=true _yClick here to download. |
||
| 942 |
_2ddc _cEBK |
||
| 999 |
_c5728 _d5728 |
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