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| 005 | 20260127154924.0 | ||
| 008 | 270126t2011 enka ob 001 0 eng d | ||
| 020 | _a9786613405098 | ||
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_a658.8 _222 _bY839m |
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| 100 | 1 |
_aYoung, Laurie, _d1955- |
|
| 245 | 1 | 4 |
_aThe marketer's handbook : _breassessing marketing techniques for modern business / _cLaurie Young. |
| 260 |
_aChichester, U.K : _bWiley, _cc2011. |
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| 300 |
_axx, 494p. : _bills., figs, charts ; _c25 cm. |
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| 504 | _aIncludes bibliographical references(p. 469-477) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aIndustrial management. | |
| 655 | 7 |
_aLlibres electrònics _2thub |
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| 776 | 0 | 8 | _z9781119978503 |
| 776 | 0 | 8 | _z1119978505 |
| 776 | 0 | 8 | _z9780470746875 |
| 776 | 0 | 8 | _z0470746874 |
| 856 |
_uhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119206606?download=true _yClick here to download. |
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