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_221 _a659.1 _bBEA 2004 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and Promotion : _ban Integrated Marketing Communications Perspective / _cGeorge E. Belch, and Michael A. Belch. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc 2004. |
||
| 300 |
_axxvi, 779, [67] p. : _bill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication marketing | |
| 700 | 1 |
_aBelch, Michael A. _eJoint author |
|
| 942 | 0 | 0 |
_2ddc _cBK |
| 999 |
_c628 _d628 |
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