000 00731nam a2200241 a 4500
001 287
003 BD-DhGUBL
005 20230704102213.0
008 180213s2004 njua b 001 0 eng d
020 _a0131018612
040 _aDLC
_cDLC
_dDLC
_cBD-DhGUBL
082 0 0 _221
_a658.8
_bKOP 2004
100 1 _aKotler, Philip
245 1 0 _aPrinciples of Marketing /
_cPhilip Kotler, and Gary Armstrong.
250 _a10th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc 2004.
300 _axxix, 661 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
700 1 _aArmstrong, Gary
_q(Gary M.)
_dJoint author
942 0 0 _2ddc
_cBK
999 _c661
_d661