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_aKeller, Kevin Lane, _d1956- |
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_aStrategic Brand Management : _bBuilding, Measuring, and Managing Brand Equity / _cKevin Lane Keller. |
| 250 | _a2nd ed. | ||
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_aUpper Saddle River : _bPrentice Hall, _cc 2003. |
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_axxvii, 788 p. : _bills. ; _c24 cm. |
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