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Services Marketing : Integrating Customer Focus Across the Firm /

Zeithaml, Valarie A.

Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 4th ed. - New York : McGraw-Hill/Irwin, c 2006. - xxii, 708 p. : ills. ; 25 cm.

Includes bibliographical reference and index.

0071244964 0072961945 0071244964 0070530424


Service industries--Marketing.
Customer services.

658.8 / Z48s


Last Updated Oct 16, 2019.
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