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Advertising Management /

Batra, Rajeev

Advertising Management / Rajeev Batra, John G. Myers, and David A. Aaker. - 5th ed. - India : Pearson, c 1996. - xviii, 754 p. : ills. ; 24 cm.

Includes bibliographical reference and index

8178087359 9788178087351


Advertising management

659.1 / B3212a


Last Updated Oct 16, 2019.
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