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Advertising Management / (Record no. 1186)

MARC details
000 -LEADER
fixed length control field 00759nam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240902110933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180104s1996 ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178087359
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788178087351
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhGUBL
Language of cataloging BD-DhGUBL
Transcribing agency BD-DhGUBL
Modifying agency BD-DhGUBL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number B3212a
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 ## - TITLE STATEMENT
Title Advertising Management /
Statement of responsibility, etc Rajeev Batra, John G. Myers, and David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 754 p. :
Other physical details ills. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical reference and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
Relator term Joint author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Relator term Joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 18/12/2013   659.1 B3212a 3010013337 18/12/2013 1 18/12/2013 Book  
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 10/05/2014   659.1 B3212a 3010000178 10/05/2014 2 10/05/2014 Book Purchased


Last Updated Oct 16, 2019.
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