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Advertising and Promotion : an Integrated Marketing Communications Perspective /

Belch, George E.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch, and Keyoor Purani. - 9th ed. - New Delhi ; New York : McGraw Hill Education, c 2013. - xlii, 1016 p. : ills. ; 29 cm.

Includes bibliographical references and index.

9781259026850 9780073404868 0073404861


Advertising
Sales promotion
Communication marketing

659.1 / B4106a


Last Updated Oct 16, 2019.
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