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Basic Marketing : a Global-Managerial Approach /

Perreault, William D.

Basic Marketing : a Global-Managerial Approach / William D. Perreault, Jr., and E. Jerome McCarthy. - 12th ed. - Boston : Irwin, 1996 - v, various pages : ills. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

0256139911


Marketing--Management

658.8 / P426g


Last Updated Oct 16, 2019.
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