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Basic Marketing : (Record no. 2170)

MARC details
000 -LEADER
fixed length control field 00717nam a2200229 a 4500
001 - CONTROL NUMBER
control field 13
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241118103006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150516m19961971mau b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256139911
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhGUBL
Modifying agency DLC
-- BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number P426g
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic Marketing :
Remainder of title a Global-Managerial Approach /
Statement of responsibility, etc William D. Perreault, Jr., and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent v, various pages :
Other physical details ills. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Relator term Joint author
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 16/05/2015 1 658.8 P426g 3010000013 12/02/2016 28/11/2015 1 16/05/2015 Book  
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 26/05/2015 1 658.8 P426g 3010000014 04/01/2018 26/06/2016 2 26/05/2015 Book 1


Last Updated Oct 16, 2019.
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