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Advertising and Promotion : an Integrated Marketing Communications Perspective /

Belch, George E.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch. - 4th ed. - Boston : McGraw-Hill Irwin, c 1998. - xxii, 762 p. : ill. ; 29 cm.

Includes indexes.

9780073381091 0073381098


Advertising
Sales promotion

659.1 / B4106a


Last Updated Oct 16, 2019.
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