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Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c 1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:
  • 9780073381091
  • 0073381098
Subject(s): DDC classification:
  • 23 659.1 B4106a
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Green University Library Reference Business Studies 659.1 B4106a (Browse shelf(Opens below)) 1 Not For Laon 3010000179
Total holds: 0

Includes indexes.

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Last Updated Oct 16, 2019.
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