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Integrated Advertising, Promotion, and Marketing Communications /

Clow, Kenneth E.

Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. - Sixth edition. - India: Dorling Kindersley (India) Pvt. Ltd,, 2014. USA: Pearson Education Inc., 2014. - 455 p. : illustrations ; 28 cm

9789332518377

2012049569


Communication in marketing.--BBA
Advertising.

HF5415.123 / .C58 2014

659.1 / C626a


Last Updated Oct 16, 2019.
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