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Integrated Advertising, Promotion, and Marketing Communications / (Record no. 2524)

MARC details
000 -LEADER
fixed length control field 00955nam a2200301 i 4500
001 - CONTROL NUMBER
control field 158363
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180110201925.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121211s2014 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012049569
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332518377
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- BD-DhGUBL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number C626a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing Communications /
Statement of responsibility, etc Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India:
Name of publisher, distributor, etc Dorling Kindersley (India) Pvt. Ltd,,
Date of publication, distribution, etc 2014.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA:
Name of publisher, distributor, etc Pearson Education Inc.,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 455 p. :
Other physical details illustrations ;
Dimensions 28 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision BBA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
d 1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Laon Green University Library Green University Library General Stacks 23/06/2016 A Replacement of 4th Ed. (Acc. No. 3010013564) Indian Print   659.1 C626a 3010015836 23/06/2016 1 23/06/2016 Book


Last Updated Oct 16, 2019.
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