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Marketing Research : an Applied Orientation /

Malhotra, Naresh K.

Marketing Research : an Applied Orientation / Naresh K. Malhotra. - 4th ed. - New Delhi : Pearson, c 2004. - vii, 713 p. ; 23 cm.

Includes bibliographical references (p. 834-873) and index.

8129702568


Marketing research--Methodology.

658.83 / M249m


Last Updated Oct 16, 2019.
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