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Marketing Research : (Record no. 318)

MARC details
000 -LEADER
fixed length control field 00667nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230601163757.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180112t2004 ii 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129702568
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83
Item number M249m
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing Research :
Remainder of title an Applied Orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c 2004.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 713 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 834-873) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 17/07/2014 Purchased   658.83 M249m 3010014460 17/07/2014 1 17/07/2014 Book


Last Updated Oct 16, 2019.
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