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Strategic brand management:

Keller, Kevin Lane

Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob - 3rd ed. - New Delhi: Pearson, c2011[2013] - xxiii,695p.: illus.; 28cm.

Includes bibliographical reference and index.

9788131756898 9780131888593


BBA
Brand management
Product management
Brand name product

658.827/ K29s


Last Updated Oct 16, 2019.
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