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Strategic brand management: (Record no. 3357)

MARC details
000 -LEADER
fixed length control field 00884nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190914020003.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180309r20132011ii a|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888593
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhGUBL
Language of cataloging BD-DhGUBL
Transcribing agency BD-DhGUBL
Modifying agency BD-DhGUBL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827/ K29s
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management:
Remainder of title building, measuring, and managing brand equity
Statement of responsibility, etc / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2011[2013]
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,695p.:
Other physical details illus.;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BBA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name product
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran,M.G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jacob, Isaac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 8
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 09/03/2018 4 9 658.827/ K29s 3010013496 16/01/2024 15/01/2024 1 09/03/2018 Book
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 09/03/2018 2 3 658.827/ K29s 3010013497 28/10/2024 18/09/2024 2 09/03/2018 Book
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 09/03/2018 6 10 658.827/ K29s 3010013498 16/01/2024 12/01/2024 3 09/03/2018 Book
    Dewey Decimal Classification   Not For Laon Green University Library Green University Library Reference 09/03/2018     658.827/ K29s 3010013500 09/03/2018   4 09/03/2018 Book


Last Updated Oct 16, 2019.
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