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Services marketing :

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml [et. al] - 7th ed. - India : McGraw, c2019. - 582 p. : illus. ; 25 cm.

Includes bibliographical reference and index.

9789353160777 9353160782

2004065642


BBA
Service industries--Marketing.
Customer services.
Marketing.

658.8 / SE491


Last Updated Oct 16, 2019.
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