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Marketing 4.0 :

Kotler, Philip.

Marketing 4.0 : Moving from traditional to Digital / Philip Kotler,Hermawan Kartajaya and Iwan Setiawan - 17th ed. - New Delhi : Wiley, c2017. - 701 p. : col. ill. ; 30 cm.

Includes bibliographical references and index.

9788126566938

2012037271


Marketing.--BBA

HF5415 / .K636 2014

658.8 / K87m


Last Updated Oct 16, 2019.
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