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Marketing 4.0 : (Record no. 4041)

MARC details
000 -LEADER
fixed length control field 01007nam a2200337 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201028124914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201028s2018 ii a 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037271
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126566938
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn809989057
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)10382051
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency BD-DhGUBL
Modifying agency YDX
-- OCLCO
-- YDXCP
-- BWX
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
Item number K87m
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing 4.0 :
Remainder of title Moving from traditional to Digital /
Statement of responsibility, etc Philip Kotler,Hermawan Kartajaya and Iwan Setiawan
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2017.
300 ## - PHYSICAL DESCRIPTION
Extent 701 p. :
Other physical details col. ill. ;
Dimensions 30 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision BBA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 197
948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20130722
b (OCLC) c
c (OCLC) rad1
d (OCLC) MPS
948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20130722
b (OCLC) a
c (OCLC) rad1
d (OCLC) MPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date checked out
    Dewey Decimal Classification   Not For Laon Green University Library Green University Library Reference 28/10/2020   658.8 K87m 3010018309 28/10/2020 1 28/10/2020 Book    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 28/10/2020   658.8 K87m 3010018310 28/10/2020 2 28/10/2020 Book    
    Dewey Decimal Classification     Green University Library Permanent Campus Library General Stacks 28/10/2020 1 658.8 K87m 3010018311 10/01/2023 3 28/10/2020 Book 3 22/12/2022


Last Updated Oct 16, 2019.
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