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Advertising and Promotion : an Integrated Marketing Communications Perspective /

Belch, George E. 1951-

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch. - 6th ed. - Boston : McGraw-Hill, c 2004. - xxvi, 779, [67] p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

0072536764 0071214380


Advertising
Sales promotion
Communication marketing

659.1 / BEA 2004


Last Updated Oct 16, 2019.
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