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Advertising and Promotion : (Record no. 628)

MARC details
000 -LEADER
fixed length control field 00917nam a2200277 a 4500
001 - CONTROL NUMBER
control field 13053827
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230622141350.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180104s2004 maua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214380
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659.1
Item number BEA 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title an Integrated Marketing Communications Perspective /
Statement of responsibility, etc George E. Belch, and Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, [67] p. :
Other physical details ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
Relator term Joint author
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date checked out
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 14/03/2013   659.1 BEA 2004 3010001800 20/03/2013 1 14/03/2013 Book  
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 14/03/2013 1 659.1 BEA 2004 3010002371 27/03/2017 2 14/03/2013 Book 27/03/2017
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 14/03/2013   659.1 BEA 2004 3010001801 20/03/2013 3 14/03/2013 Book  
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 14/03/2013 1 659.1 BEA 2004 3010002370 27/03/2017 4 14/03/2013 Book 27/03/2017


Last Updated Oct 16, 2019.
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