Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lame Keller.
Material type: TextPublication details: New Delhi : Pearson, c 2008Edition: 3rd edDescription: 714 p. : ills. ; 22 cmISBN:- 9788131719770
- 23 658.827 K281s
Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
Book | Permanent Campus Library Reference | Business Studies | 658.827 K281s (Browse shelf(Opens below)) | 1 | Not For Laon | Withdrawn | 3010003592 |
Total holds: 0
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658.81 St541s Sales Management : Decisions, Strategies, and Cases / | 658.812 W1551c Customer-Driven Strategy : Winning Through Operational Excellence / | 658.82 G7472p Promotional Management / | 658.827 K281s Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.827/ K29s Strategic brand management: | 658.827 KES 2003 Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.83 LUM 1987 Marketing Research / |
Includes bibliographical reference and index
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