Marketing Research : the Impact of the Internet / Carl McDaniel, and Roger Gates.
Material type: TextPublication details: Cincinnati, Ohio : South-Western, c 2002Edition: 5th edDescription: xxxii, 682, 36, 9 p. : ills. ; 26 cmISBN:- 0324067976
- 032412581X
- 0324067976
- 23 658.83 M141m
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Book | Green University Library Reference | Business Studies | 658.83 M141m (Browse shelf(Opens below)) | 1 | Not For Laon | 3010015885 |
Total holds: 0
Browsing Green University Library shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
658.827/ K29s Strategic brand management: | 658.827 KES 2003 Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.83 LUM 1987 Marketing Research / | 658.83 M141m Marketing Research : the Impact of the Internet / | 658.83 M249m Marketing Research : an Applied Orientation / | 658.83 M2946m Marketing Research : an Applied Orientation / | 658.83 M2946m Marketing Research : an Applied Orientation / |
Includes bibliographical references (p. 26-36 of 3rd group) and index.
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