Basic Marketing : a Global-Managerial Approach / William D. Perreault, Jr., and E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c 2002.Edition: 12th edDescription: xxvi, 833 p. : ills. ; 28 cmISBN:- 0256139903
- 23 658.8 P426b
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Book | Green University Library Reference | Business Studies | 658.8 P426b (Browse shelf(Opens below)) | 1 | Not For Laon | 3010000012 |
Total holds: 0
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658.8 KOP 2004 Principles of Marketing / | 658.8 LOS 2007 Services marketing : People, Technology, Strategy / | 658.8 P2771s Successful Marketing for the Small Business / | 658.8 P426b Basic Marketing : a Global-Managerial Approach / | 658.8 P426g Basic Marketing : a Global-Managerial Approach / | 658.8 P426g Basic Marketing : a Global-Managerial Approach / | 658.8 P957 Principles of Marketing : a South Asian Perspective / |
Includes index
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