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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle, N.J. : Pearson, c2014.Edition: 15th edDescription: xxiii, 732 p. : col. ill. ; 30 cmISBN:
  • 9780133084047
  • 0133084043
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .K636 2014
Contents:
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 1 Not For Laon 3010016084
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 2 Not For Laon 3010016085
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 3 Available 3010016086
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 5 Available 3010016088
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 6 Available 3010016089
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 7 Available 3010016090
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 8 Available 3010016091
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 10 Available 3010016093
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 11 Available 3010016094
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 12 Available 3010016095
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 13 Available 3010016096
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 14 Checked out 15/02/2017 3010016097
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 15 Available 3010016098
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 16 Available 3010016099
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 17 Available 3010016100
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 18 Available 3010016101
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 19 Available 3010016102
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 21 Available 3010016104
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 22 Available 3010016105
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 24 Checked out 27/03/2020 3010016107
Book Book Green University Library General Stacks 658.8 KOT (Browse shelf(Opens below)) 25 Available 3010016108
Book Book Permanent Campus Library General Stacks Business Studies 658.8 KOT (Browse shelf(Opens below)) 4 Available 3010016087
Book Book Permanent Campus Library General Stacks Business Studies 658.8 KOT (Browse shelf(Opens below)) 9 Available 3010016092
Book Book Permanent Campus Library General Stacks Business Studies 658.8 KOT (Browse shelf(Opens below)) 20 Available 3010016103
Book Book Permanent Campus Library General Stacks Business Studies 658.8 KOT (Browse shelf(Opens below)) 23 Available 3010016106
Total holds: 0

Includes bibliographical references and index.

Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.

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Last Updated Oct 16, 2019.
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