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Mass communication in India / Keval J. Kumar.

By: Material type: TextTextPublication details: Mumbai : Jaico Pub. House, 2021.Edition: 5th completely rev. & updated edDescription: 630p. ; 22 cmISBN:
  • 8172243731
  • 9788172243739
Subject(s): DDC classification:
  • 302.230954 22 K9601m
LOC classification:
  • P92.I7 K85 2000
Contents:
section 1. Introduction to communication theory -- section 2. The mass media : history, practices, values -- section 3. Psychology and sociology of media audiences -- section 4. Mass communication and society : uses, effects, representations -- section 5. Mass media, culture and development -- section 6. Information technology, telecommunications and the internet -- section 7. Mass media, intellectual property rights and the public domain.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Green University Library General Stacks 302.230954 K9601m (Browse shelf(Opens below)) 1 Not For Laon 3010018972
Book Book Green University Library General Stacks 302.230954 K9601m (Browse shelf(Opens below)) 2 Available 3010018973
Book Book Green University Library General Stacks 302.230954 K9601m (Browse shelf(Opens below)) 3 Available 3010018974
Total holds: 0

Includes bibliographical references.

section 1. Introduction to communication theory --
section 2. The mass media : history, practices, values --
section 3. Psychology and sociology of media audiences --
section 4. Mass communication and society : uses, effects, representations --
section 5. Mass media, culture and development --
section 6. Information technology, telecommunications and the internet --
section 7. Mass media, intellectual property rights and the public domain.

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Last Updated Oct 16, 2019.
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