Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
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TextPublication details: Chichester, U.K. : Wiley, c2011.Edition: 3rd edDescription: xv, 495p. : ills., charts, figs. ; 25 cmISBN: - 9781119207306
- 658.8 22 M4599m
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Green University Library | 658.8 M4599m (Browse shelf(Opens below)) | Available |
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| 658.8 L944s Services Marketing : People, Technology, Strategy / | 658.8 L944s Services Marketing : People, Technology, Strategy / | 658.8 L944s Services Marketing : People, Technology, Strategy / | 658.8 M4599m Marketing plans for services : a complete guide / | 658.8 P1821b The Business and Marketing Environment / | 658.8 P2771s Successful Marketing for the Small Business / | 658.8 P426b Basic Marketing : a Global-managerial Approach / |
Includes bibliographical references and index.
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