The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
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TextPublication details: Hoboken, N.J. : Johns Wiley and Sons, c2012.Edition: 2nd edDescription: xxi, 318p. : ill., figs ; 25 cmISBN: - 9781119961192
- 658.802 22 B5321g
- BUS043000
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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| 658.8 Z48s Services Marketing : Integrating Customer Focus Across the Firm / | 658.8 Z48s Services Marketing : Integrating Customer Focus Across the Firm / | 658.8 Z48s Services Marketing : Integrating Customer Focus Across the Firm / | 658.802 B5321g The growth drivers : the definitive guide to building marketing capabilities / | 658.802 C898s Strategic Marketing / | 658.802 C898s Strategic Marketing / | 658.802 C898s Strategic Marketing / |
Includes bibliographical references and index.
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