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The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Johns Wiley and Sons, c2012.Edition: 2nd edDescription: xxi, 318p. : ill., figs ; 25 cmISBN:
  • 9781119961192
Subject(s): Additional physical formats: No title; No titleDDC classification:
  • 658.802 22 B5321g
Other classification:
  • BUS043000
Online resources:
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Last Updated Oct 16, 2019.
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