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The handbook of international advertising research / Edited by Hong Cheng.

Contributor(s): Material type: TextTextSeries: Handbooks in communication and mediaPublication details: Chichester, West Sussex : John Wiley & Sons, c 2014.Description: xxxii, 623 pISBN:
  • 9781444332377
  • 9781118378465
Subject(s): DDC classification:
  • 659.1072 23
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Includes bibliographical references and index.

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Last Updated Oct 16, 2019.
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