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Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lame Keller.

By: Material type: TextTextPublication details: New Delhi : Pearson, c 2008Edition: 3rd edDescription: 714 p. : ills. ; 22 cmISBN:
  • 9788131719770
Subject(s): DDC classification:
  • 23 658.827 K281s
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode Item holds
Book Book Permanent Campus Library Reference Business Studies 658.827 K281s (Browse shelf(Opens below)) 1 Not For Laon Withdrawn 3010003592
Total holds: 0

Includes bibliographical reference and index

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Last Updated Oct 16, 2019.
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