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Basic Marketing : a Global-managerial Approach/

Perreault, William D.

Basic Marketing : a Global-managerial Approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - Boston : McGraw-Hill, c 2002. - xxxii, 815 [28] p. : ills. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibliographical references (p. 754-810) and indexes.

0070486972 0072409479 0071121102


Marketing--Management.

658.8 / PEB 2002


Last Updated Oct 16, 2019.
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