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Basic Marketing : a Global-managerial Approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c 2002.Edition: 14th edDescription: xxxii, 815 [28] p. : ills. ; 28 cmISBN:
  • 0070486972
  • 0072409479
  • 0071121102
Subject(s): DDC classification:
  • 21 658.8 PEB 2002
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Green University Library General Stacks Business Studies 658.8 PEB 2002 (Browse shelf(Opens below)) 1 Available 3010002251
Book Book Green University Library Reference Business Studies 658.8 PEB 2002 (Browse shelf(Opens below)) 5 Not For Laon 3010002250
Total holds: 0

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibliographical references (p. 754-810) and indexes.

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Last Updated Oct 16, 2019.
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