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Basic Marketing : (Record no. 334)

MARC details
000 -LEADER
fixed length control field 01029nam a2200289 a 4500
001 - CONTROL NUMBER
control field 12556934
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230602123943.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180105s2002 mauab b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070486972
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072409479
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071121102
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 658.8
Item number PEB 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic Marketing :
Remainder of title a Global-managerial Approach/
Statement of responsibility, etc William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 815 [28] p. :
Other physical details ills. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note A variety of multi-media instructional aids, including a Web site, are available to support the text.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 754-810) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
Relator term Joint author
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 19/01/2013   658.8 PEB 2002 3010002251 20/03/2013 1 19/01/2013 Book
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 19/02/2013   658.8 PEB 2002 3010002250 20/03/2013 5 19/02/2013 Book


Last Updated Oct 16, 2019.
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