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Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c 2006.Edition: 4th edDescription: xxii, 708 p. : ills. ; 25 cmISBN:
  • 0071244964
  • 0072961945
  • 0071244964
  • 0070530424
Subject(s): DDC classification:
  • 22 658.8 Z48s
List(s) this item appears in: Green Business School.
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Includes bibliographical reference and index.

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Last Updated Oct 16, 2019.
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