Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob
Material type: TextPublication details: New Delhi: Pearson, c2011[2013]Edition: 3rd edDescription: xxiii,695p.: illus.; 28cmISBN:- 9788131756898
- 9780131888593
- 658.827/ K29s
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Green University Library General Stacks | 658.827/ K29s (Browse shelf(Opens below)) | 1 | Available | 3010013496 | |||
Book | Green University Library General Stacks | 658.827/ K29s (Browse shelf(Opens below)) | 2 | Available | 3010013497 | |||
Book | Green University Library General Stacks | 658.827/ K29s (Browse shelf(Opens below)) | 3 | Available | 3010013498 | |||
Book | Green University Library Reference | 658.827/ K29s (Browse shelf(Opens below)) | 4 | Not For Laon | 3010013500 |
Total holds: 0
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658.827 K29s Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.827 K29s Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.827/ K29s Strategic brand management: | 658.827/ K29s Strategic brand management: | 658.827/ K29s Strategic brand management: | 658.83 M2946m Marketing Research : an Applied Orientation / | 658.83 M2946m Marketing Research : an Applied Orientation / |
Includes bibliographical reference and index.
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