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Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, M.G. Parameswaran, and Isaac Jacob.
Material type:
TextPublication details: New Delhi : Pearson, c 2013.Edition: 3rd edDescription: xxiii, 695 p. : ills. ; 28 cmISBN: - 9788131756898
- 9780131888593
- 23 658.827 K281s
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Green University Library General Stacks | Business Studies | 658.827 K281s (Browse shelf(Opens below)) | 1 | Available | 3010013496 | ||||||||||||
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Green University Library General Stacks | Business Studies | 658.827 K281s (Browse shelf(Opens below)) | 2 | Available | 3010013497 | ||||||||||||
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Green University Library General Stacks | Business Studies | 658.827 K281s (Browse shelf(Opens below)) | 3 | Available | 3010013498 | ||||||||||||
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Green University Library Reference | Business Studies | 658.827 K281s (Browse shelf(Opens below)) | 4 | Not For Laon | 3010013500 |
Total holds: 0
Includes bibliographical reference and index.
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