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Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Pearson, c2011[2013]Edition: 3rd edDescription: xxiii,695p.: illus.; 28cmISBN:
  • 9788131756898
  • 9780131888593
Subject(s): DDC classification:
  • 658.827/ K29s
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Green University Library General Stacks 658.827/ K29s (Browse shelf(Opens below)) 1 Available 3010013496
Book Book Green University Library General Stacks 658.827/ K29s (Browse shelf(Opens below)) 2 Available 3010013497
Book Book Green University Library General Stacks 658.827/ K29s (Browse shelf(Opens below)) 3 Available 3010013498
Book Book Green University Library Reference 658.827/ K29s (Browse shelf(Opens below)) 4 Not For Laon 3010013500
Total holds: 0

Includes bibliographical reference and index.

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Last Updated Oct 16, 2019.
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